from Clunk to Funk – Cisco Re-invent the Router

super routerI was absolutely fascinated the day I went to see Linksys/Cisco launch their new router.  After failing to get there on time due to 

1) not leaving on time – my fault,

2) getting off at Paddington Station instead of Lancaster Gate   – also my fault    and 

3) realising that there are, in fact, no less than 3 different Craven Hill Gardens dotted around a 100m radius   – hmm, possibly not my fault that London is a ridiculous maze designed to rob anyone of their navigational ability and/or their will to live…

– but, let’s face it, it’s probably my fault for not knowing that in advance and planning for it accordingly. 

from brain to paperNo matter; I turned up late, frazzled and thinking how on earth I’d be able to write something interesting about a new router, after all, if you have broadband, you probably know all about routers, boring boring boring snore.

But no! Wake up!!  Thank goodness this wasn’t a crusty presentation about connecting your laptop up to the “Interweb” and the wonders of wireless networking.  After all, it turns out most of us do that anyway, and we don’t need to be told about it – in fact, a recent YouGov poll showed that 54% of UK women who were surveyed were already surfing wirelessly, gaming wirelessly and printer-sharing (oh yeah, baby, we’re officially living in the digital age).

Instead, we were told the story of how a new router design was formulated, including making it work better without those big aerials – paralleling the disappearance of mobile phone antennae – and (mynearly there favourite part of the presentation) being treated to a sneak peek at concept sketches, the sort of thing consumers never get to see…  asking nicely resulted in being provided with a couple of these pics to show on the blog!

I don’t think I realised just how much work is involved in re-designing a device that already exists – and I’ve been working in the tech and gadget industry for years.

Yes, the electronics business has finally realised that us tech consumers are getting more savvy – we realise that something can look good and work properly at the same time – it’s the i-concept we’re locking in to and Linksys/Cisco have fully commited to this with their new router.  Here’s hoping that the trend for making functional things look good will continue to roll out across the industry – after all, the technology is finally around to back up the aesthetics, and I, for one, will welcome the change.

By the way, there’s some new software called LELA that comes with this router – it’s also been developed to be more intuitive… I’ll get to play with that in a few weeks’ time, and report back accordingly. 


Well, I’m off to China soon, hopefully I’ll be able to update this blog whilst I’m there – depending on whether I can get a sim card with data, I may even be able to Flickr some pics onto the web using Shozu, recommended by my nokia-picture-blogging pal BlackPhoebe– it’s exciting and daunting at the same time – can’t wait.

Until I go away, though, there’s a completely bonkers schedule to wade through… I’ve got a packed out telly-heavy weekend, with a selection of choice graveyard shifts ranging from midnight Friday night through to midnight Saturday night (and a few in between to guarantee the desired amount of sleep deprivation).  

Happily, I’ll be arriving at QVC in good time for the shows, as

 1) I’ll leave in good time,

2) I’ll get off at the correct station, and not somewhere miles away, and

3) I’ve been to QVC UK about a bazillion times before, so it would be really, really dense to end up at the wrong QVC even though there are a few different studios (like the one in Philadelphia, USA, for example),

– but,let’s face it, anyone could mix up “flight BA169” with “district line”, after all, they almost rhyme…

2 thoughts on “from Clunk to Funk – Cisco Re-invent the Router

  1. Really hi-tech and modern twist on the usual type of looking router, have to hand it to Lynksys/Cisco in coming up with this design that is not the norm.

    Look forward to seeing you demo this router on QVC.

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