LJ Rich

World-renowned performer LJ Rich presents on the International Technology show BBC Click. She’s also a NASA Datanaut and host of the United Nations ITU #AIForGood Summit.

While filming with Click, LJ’s interviewed founders, hackers, and artists across the globe, meeting everyone from Stevie Wonder to Steve Wozniak. Since reading music at Oxford, LJ’s predicted consumer tech trends for over a decade for the BBC, with particular interest in AI, Music and the human/computer interface. 

For [remote] speaking, hosting and TV appearance enquiries please use the contact form.
LJ speaks on Synaesthesia, Music and Machines, Virtual Communication and also runs bespoke presenting courses for organisations.

Turning UK Coronavirus 2020 data into music – mapping the outbreak with sound to help comprehend the rate of change

During the pandemic, LJ learned a few things at home during lockdown – like how to self-administer her own cancer treatments, how to take off in a virtual Cessna 172SP, and how to run AI Music neural network style transfers with OpenAI Jukebox and very little sleep.  In fact, her version of The Beatles singing ‘Call Me Maybe’ made it onto Click’s 20th Anniversary show. She also used Deep Music Visualizer to generate video using attributes from the resulting audio files.

using style transfer to mash up two artists – a heavily supervised model every few seconds was required to make this sound right

LJ Rich is well known for presenting on the BBC’s flagship technology show ‘Click’, though she’s also gathering notoriety talking about her synaesthesia – a mixing of the senses that gives her both super-powers and fatal flaws.

Synesthesia is a neurological condition where the senses are mixed together – for example, seeing colours when hearing music. Even food tastes and textures map to musical keys, and LJ was interviewed in The New York Times about her experiences as a synaesthete and musician.

In 2019, LJ hosted the United Nations AI for Good Summit. 2020 saw her invited back to host – this time remotely – from her home studio in the UK.

For the UN Cultural Event during the Summit in 2019, LJ created a performance for two pianos and two computers at the United Nations Palais for an audience of over 600 distinguished ministers, ambassadors, scientists and honoured guests including the Secretary General of the International Telecommunications Union.


As well as presenting on BBC Click, LJ was the first person to livestream while appearing on BBC World News.

Screen Shot 2015-04-20 at 19.04.31
Her show #ljtunes garnered over 600,000 ‘likes’, and she was a featured artist on livestream app ‘Periscope’.

Her talks on tech trends always involve audience participation, and she absolutely loves collaborating to create magic.

LJ and Winners of QE Prize Science Museum
The Winners of the Queen Elizabeth Prize for Innovation – the inventors of the Image Sensor. Taken at the Science Museum using one of billions of mobile phones with the technology.

LJ’s interacted with hundreds of startups, hackspaces, businesses, artists and technologists across the globe. This year, she was selected to be part of NASA’s Datanaut program – and is now currently working with NASA data scientists leading a project on data sonification. In September she was “Hack Queen” for Music Tech Fest in Stockholm.

LJ wearing brain cap
Wearing a brain cap in order to send signals from the Visual Cortex to control a live musician (out of shot)

LJ’s hung out with founders and CEOs (including Twitter, Raspberry Pi, Apple, Google, Barclays), Academic Innovators (MIT, Tokyo Tech, IIT), Rockstar Royalty (Brian May, Stevie Wonder, Will.I.am) and is active in the creative music community. She has a masters in Music from Christ Church Oxford, and adores science fiction, japanese food and recreational lock-picking.

In the last few years, LJ‘s been wired up to cinema storylines, controlled light and music with her brain, sat in the driver’s seat of an autonomous vehicle, built her own bone-conduction sound transmitting device, fixed her own iPad, co-written a one-night-only sci-fi comedy musical, successfully landed an airship in a simulator, composed binaural soundscapes in real time, performed live in a Tokyo 3D Printing Cafe with a dancing robot, and won a hackathon or two.  In VR she’s ridden skateboards, punched sharks, seen herself from 2 metres away in real time, and ridden a roller coaster in Virtual and Real life at the same time. Prior to working at the BBC, LJ was a sound engineer for Pete Waterman’s studios. She was also the top-selling technology expert on QVC (The Shopping Channel) watching trends unfold from inside the consumer electronics industry.

As a kid, LJ won a scholarship to the Royal College of Music, where she fell in love with their electronic music studio. It was here that she plugged data from planetary orbits into a music sequencer so she could listen to the solar system.  Now LJ creates unique musical experiences for audiences from Harvard to Tokyo, Paris & LA. She also composes non-linear music for art installations for the likes of Disney, Austin’s SXSW festival, the UK’s Bestival and California’s Nocturnal Wonderland.


LJ regularly writes and presents for BBC national television and radio, explaining how music, technology and social trends work.  She’s probably best known for presenting on BBC’s ‘Click’ technology show, interviewing everyone from the founder of Twitter to the CEO of Google, and  travelling the world to chronicle technology trends – though she’s no stranger to The Today Programme, Woman’s Hour, the BBC Breakfast Sofa and more.

She loves to think differently about technology, and has fixed her own iPad,  ridden one of the first VR roller coasters on a real coaster – operated the Hogwarts Express Black no 5 locomotive, sat in the driver’s seat of an autonomous vehicle and even captained the BBC team in the Segway Polo World Cup!


LJ was recently interviewed by The New York Times and The Scientist about her experiences of synesthesia and perfect pitch. She holds a masters degree in Music from Christ Church College, Oxford. Her concert pianist training mixed with how she breaks down music into its constituent parts makes for some entertaining performances – from Harvard (USA) to KTH (Sweden) to South by SouthWest and Tokyo’s Hikarie Hall.

This year, she was selected to be part of NASA’s Datanaut program and now leads a project on creative approaches to data sonification.

Synaesthesia  has always inspired LJ’s composing but also compels her to invent and build interactive music experiences and performances. These range from Live installations at festivals and events (including LA’s Nocturnal Wonderland, SXSW Interactive and the UK’s Bestival) to more intimate performances and live-streaming. As one of the first to recognise the potential of streaming, the #ljtunes show garnered over half a million likes in just a few weeks and even got a mention in The Telegraph.

Other projects included: creating the ultimate dance anthem at London’s Science Museum, co-writing a science musical (featured in The Independent and on BBC World Service) and building sensory-altering devices.

Check out her TedXTokyo talk on ‘Glitching‘ and ‘A Musician’s Guide to Invention


LJ’s fascinated by the nexus of liberal arts, technology and social tech trends and enjoys finding unexpected connections between those areas.  She sees parallels between classical and contemporary music, and was one of the first to recognise the power of twitter. LJ will happily chat about good food,  good science fiction or space.

Buy Music: iTunes  CDBaby  Amazon Music  Spotify

One thought on “LJ Rich

Comments are closed.