you can't see how crowded it is in this pic....

Innovations at CES Unveiled 2012

A mere 3 hours after my plane landed, I squeezed into 2012’s CES Unveiled Exhibition : the show before the Show, as it were. In fact, the word ‘squeezed’ might be too understated; the place was utterly rammed with jetlagged journos hungry for good food and good stories.

A chap got his wristwatch caught in my rucksack! Cue awkward but funny unentangling

The CES Unveiled Zoo

This year’s theme focused more on household tech rather than ‘bling’ toys.  A cleverly designed flat plug which gives wall outlets USB charging facility prompted me to wonder why it wasn’t done before. Another retailer a few metres away had a slightly different, cleverly designed flat plug which did the same thing.

If the Unveiled show was the precursor to CES 2012 proper, then niche-tech i.e. ‘doing one thing well’ looks to be next on our consumer tech lust list. Take Qooq, for example – a recipe-centric tablet. (More info on Qooq from Cnet)

actually, the spicy ahi tuna sushi was lovely.

Qooq Recipe Tablet with plates

It plays movies and music, like a lot of the other tablets on the market. But its makers have stuffed the tablet full of High Definition video of ‘gourmet chefs cooking stuff’, and made it more rugged, i.e. ‘kitchen-friendly’. $399 gets you around 3,000 chef-demonstrated recipes, sitting atop a Linux-based OS. The tablet’s been around since 2009, and already sold over 15,000 units in its native France. Further recipes can be streamed from the internet (for a subscription, of course).

Bodymedia's FIT kit.

Heart-rate monitors, pedometers and other body-sensing kit has been around for a while. For a TV feature a few years back   for the BBC, I wore a then-new device from Bodymedia that measured calorie burn-rate. At the time, I had to download my device manually every few days. But the 2012 reboot uses the owner’s smartphone to update results in real time on the web. And, like the designer USB wall plug, competitors aren’t far behind, with another company showing a similar device.

Zensorium's Tinke

Another sensor, Tinke, comes from Zensorium – plugged into an iPhone, it takes your pulse and measures oxygen saturation and respiration levels. Fitness console games have proved there is a market in this area – and the makers are keen to ‘upsell’ the lifestyle aspect of tech like this. Of course it tracks your progress, and gives you the option to compare your score with other users.

Bikn's Tag

Treehouse Labs, a wireless sensor company, showed Bikn (pronounced ‘Beacon’).  Remember those old keyrings you had to whistle to find? The modern version uses an app and custom-made iPhone case to trace tagged precious items to within 30 metres or so – a  small but significant move toward the inevitable ‘Internet of Things’ that everyone keeps talking about.

What do I think these devices have in common?

Most of these devices focus on just one thing, and base it on something else’s power. The USB Charger uses existing wall sockets, the cooking tablet plugs into the net, the body-sensing and tagging devices tap into the processing power of a smartphone. Each product stands a chance of being successful in the market place because it fulfils a specific need that our ‘do everything’ smartphones can’t quite manage yet. Specialist add-on gadgetry is emerging.

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